Accident Compensation Corporation launches ‘Falls Can Happen to Anyone’ campaign via Y&R
April 16 2012, 4:27 pm | | 13 Comments
Y&R Wellington has just done a new campaign for the Accident Compensation Corporation (ACC) which strikes a very different tone from a lot of the ‘government / safety’ work that’s out there.
The brief was that ‘Falls around the home can happen to anyone’ – and Y&R took this to it’s logical conclusion to create a distinctive campaign.
Credits –
Agency: Y&R NZ
ECD: Josh Moore
CD: Scott Henderson
Head of Design: Musonda Katango
Creatives: Tony Haigh, Lisa Dupre, Scott Henderson
Planner: Jason Wells
Account Leader: Steph Patton
Client company: Accident Compensation Corporation
Client representatives: George Langlands, Vicky Upton, Megan Nagel
13 Comments
Like….Good work Y&R
good enough.
Just like tvnz “choose one”. Great ad that.
Clean their ears? Sniff their feet?
ten times…
looks great, made me laugh. nice.
Good point Cam.
Most of those ‘that’s should be ‘who’s. Oddly, they get it right in some of the ads, but not others.
“I have no idea”
“That’s Ok, I have typography”
This is one idea. Just because the middle is different does not qualify this as a campaign! Long ago in adland, there were copywriters and ideas, and art directors were lowly guys locked in the studio with the rest of the finishers. Then we felt sorry for then and let the art directors out, we elevated and paired them with the writers to make teams. That’s when things started to go all wrong…because they started to take over… and become CD’s! Most art directors do not get ‘ideas’ – their heads are still in the studio. And all they can create is stuff that suffers from Art Directoritis (a slight case of over art directing a non-idea to make it appear like an idea). This supposed campaign in the bloody result. Fucking tragedy.
You got issues bro.
Reality check – you have just reached a new low for this blog.
Entertaining and they get the message across clearly.
We’re forgetting they’re a government funded organisation. What more do you want?