Special Group wins the first IABNZ Creative Award for 21012 with ‘Mash Up’ for Channel Four
Special Group has won the first IABNZ Creative Award for 2012 with ‘Mash-up’ for Channel Four.
Dave Nash, creative director of Ogilvy New Zealand and one of the judges, found the banner “simple, funny and engaging”.
Says Nash: “There aren’t many banners you find yourself wanting to click once, let alone half a dozen times.”
Fellow judges included Jason Hall, Creative Director, RappTribal and Mike Wilson, Strategic Director Digital at .99.
Says Alisa Higgins, IAB General Manager: “This is the third time Special has won, the second time for their client Mediaworks. It’s great to see some simple but really effective executions from them.”
Special Group wins $500 worth of wine.
AGENCY:
Creative Directors: Tony Bradbourne & Rob Jack
Creatives: Iain MacMillan & Antony Wilson
Account Director: Annabel Rees
Account Manager: Stephanie Lee
MEDIAWORKS:
FOUR Brand manager: Renee Colquhoun
Head of Marketing FOUR & TV3: Amanda Wilson
BUILD:
Level 7: Aaron Chevin