IdeaWorks gets under the covers with Beds R Us

‘New Retail’ focused agency, IdeaWorks New Zealand, has been appointed creative agency for Beds R Us, New Zealand’s bed specialist retail franchise and has already commenced background development.

Beds R Us recognised that retail has experienced immense change over past few years and decided the sleeping giant should be woken. Today’s consumer is looking to make a more informed purchase decision when deciding where to lay their head each night with value still being an important part of the equation.

Says Nick Maltby, client service director at IdeaWorks: “We are over the moon to be working with Beds R Us. The team are excited at the challenge and are looking to make a difference, for what is an already well recognised brand, and make BRU stand out from the crowd.”

Beds R Us general manager Brett Wilson said: “With the ever changing and challenging retail environment, we needed to work with someone who was focussed on retail marketing, and IdeaWorks ticked all the boxes. We are now looking forward to working with their team, and together taking the Beds R Us brand to an exciting next level.”

IdeaWorks, which opened its doors in March this year, answered the brief and has the added ability to tap into a wealth of knowledge and resource from within the Y&R Group and IdeaWorks Australia to help guide Beds R Us through this new retail landscape.

MEC, a division of the Y&R Group will be handling media and channel planning/buying.