Orcon Spider Art exhibition causes Twitter frenzy
Orcon Spider Art saw the live creation of three artworks by specially designed robots controlled remotely by the Twitter community over the two days of design conference Semi-Permanent, held in Auckland earlier this month.
People were asked to tweet in the coordinates of a square on the grid of their chosen artwork, the colour they’d like it painted and the Orcon Spider Art Twitter hashtag – then watch as the “spiderbots” sprayed paint as commanded.
More than 1,000 tweets were received and activated by the “spiderbots” to create three amazing pieces of art, designed by Barcelona graphic designer and illustrator Alex Trochut, Melbourne design studio SouthSouthWest and New York artist, designer and printmaker Kelli Anderson.
Credits:
Client – Orcon
Client Team – Taryn Hamilton, Quentin Reade
Agency – M&C Saatchi New Zealand
Executive Creative Director – Dave King
Creative Technologist & Producer – Matt Ravenhall
Senior Art Director – James Bowman
Senior Copywriter – Nicci Doak
Client Services Director – James Johnston
Account Director – Jo Simpson
Account Executive – Lucy Orr
Production Partner – We Love Inc
Contributing Designers – SouthSouthWest, Alex Trochut, Kelli Anderson
3 Comments
More than 1000?
= 1001
!= Twitter frenzy. FFS.
How many unique tweeters where there?
This was lovely to witness. I was skeptical on the Friday, but as I watched it develop, it was brilliant.
I don’t think it matters how many unique tweeters there were, M&C had a freaking great idea and Orcon had the balls to let them do it.
Really well done. Thought it was great.