The Collective Force refreshes brand and roster

Director Jason Jones, a former head of integrated production, brings 17 years of advertising agency experience along with great passion, energy and drive to see this established brand partner with creative talent to produce world renowned campaigns.

Says Jones: “The Collective Force represents a diverse but complementary roster of respected, individually successful photographers who have come together to form a collaborative partnership with our clients.”

Christina Force established The Collective Force, New Zealand’s first photography agency, in 1996, and it went on to become one of the country’s most successful agencies. She recently sold it to Jones, whose career in advertising spans a similar timeframe. A highly regarded art buyer and integrated production manager, Jones has a successful track record of collaboration with creative and clients, both local and international.

“We’re excited about the future,” says Jones, “and look forward to working with our creative partners to help provide solutions to their next campaigns or photographic projects.”