Publicis Mojo’s ‘Spread the Warmth’ campaign for Auckland City Mission Winter Appeal wins the IABNZ Online Creative Award for August 2012
Publicis Mojo’s campaign for the Auckland City Mission Winter Appeal wins the IABNZ Online Creative Award for August 2012 with “Spread the Warmth.”
Says Aaron Goldring, judge and deputy creative director at Tribal DDB: “An interesting approach to fundraising and I like playing suburbs off against each other. Unfortunately my suburb didn’t make the top 20, maybe next year.”
Fellow judges included Romi Dexter, executive producer at .99; Eugene Eastlake, creative director at Method Studios (NZ) and Siobhan McKenna, director MWL Interactive.
Says Alisa Higgins, IAB general manager: “I love this idea as it brings out the whole ‘be proud of your neighbourhood’. Glad to see my hood is a generous one.”
Normally the winner receives a case of wine valued at $500 however, Publicis Mojo are doing their bit to spread the warmth by giving up their wine & donating $500 cash to Auckland City Mission with thanks to IAB’s sponsor www.mediaworks.co.nz.