We Don’t Care Who’s On Top: controversial new outdoor campaign for St Matthew in the City Church via Whybin\TBWA, Auckland
September 11 2012, 2:00 pm | | 14 Comments
This billboard was created by Whybin\TBWA, Auckland for St-Matthew-in-the-city Church to show their support for the Marriage Amendment Bill, which aims to legalise same-sex marriage in New Zealand.

14 Comments
Not the best one of these.
No I’m not offended, merely bored. These billboards are becoming the outdoor advertising equivalents of trolls posting on the internet, hoping that someone will bite at the bait.
Controversial my rectory.
At some point Whybins hired an art director. Good for them. I don’t hate the billboard but it’s not controversial unless you happen to be in the 70+, bigoted, homophobic, and Catholic demographic bracket.
I like it. It’s whimsical and inclusive.
Nice
I like it, nice and clean and goes against what most churches believe. Good on them.
Brave thing for a Church to do. Funny and supportive. I like it.
Nice work, i like it.
Shame, like it, but seems strangely familiar, maybe in an old Archive. Two guys though, so less erotic.
Like, Nice, Mikey and Hawaii please, it’s far from “Brave” or “good on them for going against the church”. In this day and age with a feminist group called Pussy Riot being quoted on pre-watershed news or films about the first dildo, sex addiction and rape in the mainstream cinema and more teen girls acquiring contraception from doctors this is the ad equivalent of a four year old saying poos and wees.
This billboard space is the only claim to fame that TBWA has… Says a lot.
These days, mate haven’t you watch 100% or 2d
Surely Big J is on top for all churchies….