The Shopping Channel launches its first TV commercial via Ogilvy NZ and Robber’s Dog
The Shopping Channel has launched its first TVC via Ogilvy NZ and its executive creative director Angus Hennah, whose work on the spot was one of his first projects for Ogilvy since joining the agency in July from JWT Sydney.
Directed by Tracey Rowe from Robber’s Dog, the commercial began airing on TV3, Four and Sky channels this week.
Says Hennah: “Tracey has brought a beauty and femininity to the launch ad that I’m sure will help build anticipation ahead of the first broadcast of The Shopping Channel in October,”
Hennah says it has been a rewarding experience to be part of Ogilvy MD Greg Partington’s vision for the new channel.
Says Henneh: “It’s not every day you get to launch an entirely new channel, and it certainly creates a buzz around the agency.”
The Shopping Channel will be on air 24 hours a day, seven days a week on Channel 18 on both Sky and Freeview HD from 1st of October.
For more information on The Shopping Channel, click here and to keep in touch with new developments at the channel, follow on Facebook and Twitter @shopping_nz.
Brand: The Shopping Channel
Client: Greg Partington
Agency: Ogilvy NZ
Executive Creative Director: Angus Hennah
Art Director: Darran Wong Kam
Copywriter: Hywel James
Group Account Director: Sandra Daniel
Producer: Amanda Kabel
Production Company: Robber’s Dog
Director: Tracey Rowe
Producer: Caz Hearn
Music: Murray Grindlay
VFX: Martin Spencer
10 Comments
Nicely produced. Just wondering what the idea is….
That’s pretty cool.
and….client is agency md…wtf?
if she just lay in the bath the other way around, she wouldn’t have to piss around with the mirrors.
I used to have an ex-girlfriend that loved mirrors. Lots of them, painted in gold and silver, hung all over the place. This ad reminded me of her, except the girl in the ad is way hotter than my ex. Life can be cruel.
great idea and execution… But ‘barf out loud’ super-cliche music! F-ing change the track please. Aynthing, even an ambient track would help it. What a waste!
quite nice. Good work.
It’s like they’ve held a mirror up to the target market. Several mirrors in fact.
Who’s the girl in the ad
shes a stunner