Colenso BBDO leads agency pack with 6 entries shortlisted at this year’s Digital Asia Festival
New Zealand has a total of 7 entries shortlisted in the 2012 Digital Asia Festival, incorporating the Digital Media Awards, set to take place in Beijing in just under two weeks time.
Colenso BBDO dominated the New Zealand with 6 out of the 7 entries belonging to them, which is more than any Australian agency at this year’s awards. Colenso BBDO was shortlisted for ‘The Wine is Over’ campaign for DB Breweries, ‘The V Motion Project’ for Frucor Beverages and ‘Save Seven’ for The New Zealand Breast Cancer Foundation. TBWA\Digital Arts Network was shortlisted for its ‘Good Energy Taxi’ campaign for Mercury Energy.
Click to view the Digital Asia Festival shortlist – Digital Asia Festival 2012 Shortlist-2.xlsx
Over 600 entries were received into the awards, of which 105 pieces of work from 12 countries have been shortlisted by the jury. China has had the greatest number of entries shortlisted with 31, followed by Australia and Singapore both with 13.
12 jury members, led by jury president Matias Palm-Jensen, European chief innovation officer, McCann Erickson, will now head for the final stage of judging at the Grand Millennium Hotel in Beijing to decide on and award the best of digital in the Asia Pacific region.
Says Myriam Coupard, festival director of the Digital Asia Festival: “You cant escape the fact that the digital market is not only huge at the moment but has the world watching it for innovations and developments within the field. Were excited to see which entries the jury will decide are deserving of a Digital Media Award and ultimately lead the way across the APAC digital landscape.”
The Digital Asia Festival takes place across 7-8 November at the Grand Millennium Beijing, China. The awards, which will draw to a close the two-day Festival on 8 November, will be a celebration of the regions achievements as the winners are revealed for the first time.
Total number of shortlists per country:
Australia: 13
China: 31
Chinese Taipei: 1
Hong Kong SAR: 8
India: 10
Japan: 6
Malaysia: 1
New Zealand: 7
Philippines: 9
Singapore: 13
South Korea: 1
Thailand: 5