DDB Group New Zealand scores Silver and two Bronze and String Theory scores Gold and Bronze at 2012 London International Awards
DDB Group NZ and String Theory were the only two New Zealand agencies to score metal at the 26th London International Awards, announced today.
DDB Group NZ scored Silver for Direction and Bronze for Cinematography, both for the McDonald’s ‘Staying Up’ spot, and Bronze for Steinlager ‘Believe’ in the Integrated Campaign category. String Theory received a Gold and Bronze for its ‘Metamorphosis’ campaign for Goodbooks.
The 27th Annual LIA Judging Session was held at the Wynn/Encore Hotel in Las Vegas last month, convening over a ten-day period with the addition of seminars and one-on-one ‘Creative Conversations’.
The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. Grand LIAs are chosen from the Golds, within their respective media. It is not mandatory for a Jury to select a Grand LIA.
Says Barbara Levy, President of LIA: “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes heated debates. With judging running simultaneously with the ‘Creative Conversations’ for over 60 individually selected, Young Creatives from around the world there was much going on and the vibe was phenomenal.”
There were a total of five Grand LIAs awarded worldwide this year: CP+B, Boulder has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”; R/GA, New York has been awarded Grand LIA in Non-Traditional for Nike titled “Nike+ FuelBand”; BETC, Paris has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”; Creative Artists Agency, Los Angeles and Duotone Audio Group, New York were both awarded Grand LIAs in TV/Cinema/Online Film – Music for Chipotle titled “Back to the Start”; serviceplan, Munich has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.
LIA awarded Network of the Year, Agency of the Year, Production Company of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
AGENCY OF THE YEAR: R/GA, New York
NETWORK OF THE YEAR: BBDO
PRODUCTION COMPANY OF THE YEAR: Soixante Quinze, Paris
POST-PRODUCTION COMPANY OF THE YEAR: The Mill
In 2012, a total of 15,418 entries were received from 76 countries.
The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.