SKY New Zealand introduces SKY TV subscribers to ‘Lloyd’ in new campaign via DDB New Zealand
SKY New Zealand has launched a new TVC introducing its 800,000 SKY TV subscribers to Lloyd; the guy whose job it is to lick and seal the envelopes which subscribers’ bills come in via DDB New Zealand.
The spot encourages subscribers to move with the times and sign up to email billing.
SKY Television:
Mike Watson – Director Of Marketing
Aaron Stone – Marketing Manager
Tam Buhagiar – Digital Product Marketing Manager
DDB NZ:
Andy Fackrell – Executive Creative Director
Chris Schofield – Creative Director
Mark Lorrigan – Creative Director – Retail
James O’Sullivan – Copywriter
Adam Barnes – Art Director
Nikki McKelvie – Group Business Director
Danielle Richards – Account Director
Katya Frolova – Account Manager
Judy Thompson – Executive TV Producer
Tania Jeram – TV Producer
David McIndoe – Planning
Craig McLeod – Planning
Film Company – The Sweet Shop:
Director – Damien Shatford
Producer – Ben Dailey & Jimena Murray
DOP – Chris Mauger
Grade & Online: Nick Burridge from Halcyon Digital
Audio: Craig Matuschka – Liquid Studios
28 Comments
*yawn
nice direction, performance, cast, Lloyd’s mum is a bitch…
Love it. Funny shit.
Come on Friend of Lloyd…it’s awful at best.
I’m proud of you son.
Good, pretty funny
I like it.
Good.
….DDB did funny ads?
Nice one Damien, good restrain
Two Mc-Planners?
come on ‘c’mon’, what have you done that you will put your name to…
love that magic tongue xox
Funnier the more I watch it. Shot nicely too.
‘Ever wondered how we seal the envelope your Sky bill comes in?’
‘No I haven’t.’
C’mon & The answer, I’m with you.
Friend of Lloyd
Does the cast include the envelopes?
I may be a bitch, but deep down I wish Lloyd could moisten my flaps.
I like it. A clever way of dealing with a boring subject.
I had a good long think of this. This may sound stupid but hypothetically if Lloyd does exist what will happen to him after, socially and economically? Everybody thinks it’s a good thing to get your bills via email and fair enough, it saves on postage, manpower and it’s a much more efficient billing system, but in effect does this efficient system make yet another position redundant? Will he stay on at Sky? Is this another job down the drain? Can we weigh this up and say this is a good thing at all? Good for Sky corporation but not for little men like Lloyd 🙁 Will he be promoted or demoted? Will his role in Sky be secure? Can they promise him a different position or will he have to go on the benefit? No offense to Lloyd’s line of work but if that’s the only line of work he can get/is qualified for, what chance is there for him to get another? Yet another job affected by our economic situation! I actually feel sorry for Lloyd!
crap. More boring-ness. DDB – come on.
The art direction and camera framing save this. Well, not save, but make it watchable… if you only watch it once.
Made me laugh and take notice. Entertaining outcome from what was probably a very boring challenge.
Lloyd is the best aad I have seen in the last 10 years. Well done, message was pretty strong and will certainly save many trees …
Makes me want to scream!! Yuk!!
Please send our Account via E.Mail thanks
I would like my account via e mail .
That’s if you put Lloyd into another position so he is not made redundant ..LOL
Regards Paul H
I tend to agree with Rewi, but will go further. From now on we are changing from email bills to posted bills as a protest against the ridiculous “Lloyd” ads [if everyone did this maybe they may get the idea that we want value for our money]. What about those people who already get bill by email – do you think they need, or wish to watch Lloyd? The ads are discriminatory against the real people like Lloyd, suggest sky subscribers are of less than average intelligence [the ads just waste our time watching “Lloyd” rather than the rare “non-rerun” tv content]. We pay also for other time wasting ads that even show someone standing and saying nothing! Is Lloyd the manager?
Come on sky, how about some more new content, less ads, and value for money.