NZ Direct Marketing Awards: JustONE takes out Grand Prix, Nexus Supreme to Colenso BBDO

Last night, the NZ Direct Marketing Awards presented justONE with the Grand Prix for its Subway: Providing the Retail Edge campaign; Colenso BBDO/Proximity New Zealand with the Nexus Supreme and Ezibuy received The Keith Norris Award for NZ Direct Marketing Organisation of the Year at a lavish ceremony that took place in the Great Room at The Langham in Auckland last night.

View the full list of 2012 winners and their stories here.

Download the full list of winners here – 2012 NZDM Awards – Winners.doc

Host Sue McCarty, the Marketing Association’s chief executive introduced ringmaster Clint Brown (aka the Brown Bomber) to entertain New Zealand’s marketing industry professionals and announced who would be delivering the knock-out blows.

For the first time justONE celebrated victory after being awarded the Grand Prix trophy with client Subway Restaurants. justONE also managed to pick up four Gold awards, six Silvers, three Bronzes and win the Best Data Strategy Craft category, with their clients Farmers, Farmlands Trading Society, Subway Restaurants, Bank of New Zealand and Ziera Shoes.

The Grand Prix panel said of justOne’s campaign: “It rated top honours for both its depth and breadth, including a very clever digital solution that has greatly enhanced the way in which Subway engages with its key target audience, generating fantastic and measurable ROI, and which has far exceeded their objectives.”

Frucor Beverages and Colenso BBDO/Proximity New Zealand blitzed the competition winning the Nexus Supreme award along with winning two Gold Nexus Awards an industry and a channel Gold, as well as winning the Best Digital Creative category, with their V Motion campaign.

The Nexus Supreme panel of judges said: “This entry showed a deep understanding of how to access and engage the channels being utilised by their target audience. They used superb technology to create V Motion, with ground breaking integration and a master-class in the use of media and channels. This is the future of direct marketing.”

As a part of the number of changes to the categories and judging panel for the awards, 2012 saw the introduction of The Keith Norris Award for NZ Direct Marketing Organisation of the Year. Named in honour of the former (and long-time) chief executive, Norris was delighted to present the inaugural award to EziBuy.

The judges were genuinely inspired by their entry, saying: “EziBuy is a truly world-class organisation that embraces modern direct marketing at its best. An industry leader driven by a strong culture of innovation and success, EziBuy is aggressively pursuing growth in a unique kiwi way. They have demonstrated best-practice direct marketing throughout the organisation in Australasia, and as a consequence have built strong and positive relationships with famed world-class brands. As a company they are continually transforming their business, building a strong and enduring direct marketing environment.”

Adding to their winner’s belt haul for Subway, Jo Reynolds, director of marketing and technology at IPCA (a SUBWAY Franchisee-owned purchasing company covering the APAC region), was honoured as the Direct Marketer of the Year, a top Award re-launched in 2012.

Other big winners on the night were Barnes Catmur & Friends for their clients Hell Pizza and Boundary Road Brewery; Shirtcliffe & Co for their clients SPCA Auckland; Colenso BBDO/Proximity this time with Mars New Zealand; Foxtrot Media;  ANZ for their colossal simplification programme relating to the merging of National Bank; Twenty and BMW Group New Zealand; Federation and their client Fisher & Paykel Finance; RAPP Tribal and Yellow; Toyota New Zealand and AIM Proximity; .99 and Leukaemia & Blood Cancer New Zealand;  Saatchi & Saatchi and FMG; and DraftFCB for their clients ACC and NZ Transport Agency.  But the winning didn’t stop there, with many entrants celebrating throughout the night, taking home Silver, Bronze or Craft Award-winning awards.

AUT students Alex Bygrave and Kimberley Torrie took out the New Zealand Post Student Marketer of the Year Award with their innovative “Lost & Found” campaign for Bonus Bonds.

The NZ Direct Marketing Awards are brought to you by the Marketing Association and proudly sponsored by premier awards sponsors New Zealand Post and Loyalty New Zealand.