National fitness club cityfitness appoints Y&R New Zealand as its creative and media agency

National fitness club cityfitness has appointed Y&R New Zealand as its creative and

media agency.

cityfitness is a New Zealand owned network, headquartered in Wellington with 21 clubs throughout New Zealand. After 12 years of operating cityfitness wanted to partner with someone to help take the brand forward.

Says Dominic Rogerson, managing director of cityfitness: “Y&R really impressed us with the depth of their thinking and we are looking forward to a long-term partnership with these guys.”

Says Jason Wells, national ideas director, Y&R NZ: “We are delighted to be able to work closely with a local and now national success story. To be able to work across all facets of the cityfitness business is really exciting.”