Alt Group’s Silo Theatre identity work scores Nominations in Branding category at D&AD

Alt Group, Auckland’s identity work for Silo Theatre has scored a Nomination in the Branding category at D&AD.

The work was in the company of Google, Nike, Louis Vuitton and Channel 4 to be judged amongst the best at the 51st annual D&AD judging event taking place this week at London’s Olympia Exhibition Centre.

Nominations in the category went to:

·   Silo Theatre Identity by Alt Group for Silo Theatre

·  Run Jozi by Joe Public Johannesburg for Nike

·  Ugokidase Tokyo by AKQA London for Nike Japan

·  Chrome Web Lab by Google London for Google, Chrome

·   4seven by 4creative for Channel 4, 4seven

·   Louis Vuitton – Yayoi Kusama Fine Book (2012) by Work for Louis Vuitton Japan

·   Pantone Queen by Leo Burnett London for Pantone

·   Shrewsbury by & SMITH for Destination Shrewsbury

·   JA Minds by 6D-K for Minds Agricultural Cooperative

·   OneNike by R/GA for Nike

There were a further 20 campaigns that were awarded In-Book status by the jury for the Branding category.

Entrants will have to wait until the award ceremony on 12 June to find out whether they have been awarded a coveted Yellow Pencil.

Says Paula Scher, Foreman of the Branding Jury at D&AD 2013: “Looking at a lot of the branded experiences promo videos this year, many of them talk about the number of Facebook visitors or YouTube views or how viral it was but I question what brands actually get out of that and whether it turns into action or business. They might create buzz and promote your brand but I’m really looking at branded experiences which are truly engaging and deliver measurable results.”