DraftFCB Media wins Flight Centre

UPDATED TO INCLUDE MORE INFO

Flight Centre (NZ) Ltd has appointed DraftFCB Media as its new media agency of record following a competitive pitch, taking over from incumbent Ogilvy.

DraftFCB Media will work with Flight Centre on a media only basis including all media planning and buying.

Flight Centre is New Zealand’s largest travel agency, with approximately 900 staff in more than 200 retail stores and businesses nationwide. Flight Centre’s global network allows consultants access to the widest travel product offering in New Zealand, at the best value.

Says Jodie Burnard, Flight Centre general manager marketing: “We were really impressed with the team at DraftFCB Media and believe that their level of quality thinking across all our brands will bring significant benefit to our media solutions and, in turn, improve the return on our media investment.”

Flight Centre will join a portfolio of iconic New Zealand and global brands within DraftFCB Media including Foodstuffs Group, Mitre10, Noel Leeming, BMW, Mini, Health Promotion Agency and L’Oreal.

Says Derek Lindsay (pictured), DraftFCB managing director of media: “DraftFCB Media is delighted to be working with an organisation that has such an inspirational and forward thinking culture.

“The team are keen to take an active role in promoting Flight Centre’s brand portfolio by developing innovative media solutions.

“Flight Centre’s brand promise is ‘We go out of our way for you’ and DraftFCB Media will be working closely with the Flight Centre team to help them deliver on this promise.”

DraftFCB Media formally commenced work for Flight Centre on 1st July 2013.