Air New Zealand indulges in the world of Tolkien in a new promotional film + comp via True
First there was “An Unexpected Briefing“, now Air New Zealand is giving Hobbit fans a second chance to indulge in the world of Tolkien with an all-new competition via True.
In correlation with their lasted video, 
“Just another day in Middle-earth”, Air New Zealand invites viewers to win an adventure fit for an Hobbit to either New Zealand or Los Angeles for the December 2nd premiere of the second film in the Hobbit trilogy; The Hobbit: The Desolation of Smaug.
The video stars Air New Zealand flight attendants, pilots, aircraft engineers and more, along with Kiwi Dean O’Gorman who plays dwarf Fili, and the voice of Sylvester McCoy, who stars in ‘The Hobbit’ as Radagast the Brown.
Client: Air New Zealand
Agency: True
Managing Director: Matt Dickinson
Creative Director: Craig Pethybridge
Director: Darryl Ward
Art Director: Dom Antelme
Writer/Copywriter: Craig Pethybridge
Agency Producer: Fiona Champtaloup
Production Company: Matt Noonan
Production Company: Curious
3 Comments
…no innuendo.
So, if True are making their brand TV ads, and their safety videos, are Draft just their retail agency?
Overly telegraphed ‘gags’, misused celebrity, awkward staff appearances… could only be an Air NZ video. True.
Can’t wait to get annoyed by the next train crash.