Interactive ad spend in NZ up 27% year-on-year
November 26 2013, 2:00 pm | | No Comments
Total interactive advertising spend in New Zealand for Q3, 2013 was $120.20 million up 27% year-on-year.
Says Alisa Higgins, IABNZ general manager: “We are on track to break the $400 million mark at the end of this year. Our original estimate for total market growth in 2013 has been increased from 11% to 15% based on the strength of this quarter.”
The IABNZ/PwC Quarterly Online Ad Spend report was established in 2007 and is the pre-eminent source of New Zealand online advertising spend provided by advertising agencies and publishers. The full report is available to IABNZ members and contributors.