justOne, Loyalty NZ + Colenso lead agency pack in finalist stage of NZ Direct Marketing Awards
Marketers who are ‘In Love with Response’ were invited to submit their best response-driven marketing campaigns of the last 12 months into this year’s NZ Direct Marketing Awards and we’re delighted to announce the 2013 NZDM Award finalists.
justOne are leading the agency pack with eight shortlists followed by Loyalty NZ with seven and Colenso BBDO/Proximity NZ with five.
With the wide range of industry and/or channel categories, the craft categories and popular Nexus awards categories, as well as the two individual awards: Direct Marketer of the Year and The Keith Norris Direct Marketing Organisation of the Year to choose from, there were plenty of options available for great work to be showcased. This resulted in an 18% increase in the number of entries overall and a very pleasing 14% increase in the number of unique entrants, including some first-timers.
Says Sue McCarty, chief executive of the Marketing Association: “Now in their 28th year, the awards recognise work that exhibits excellence in insight-driven marketing projects and campaigns that connected with customers on an individual basis and generated outstanding results. They also allow the best and brightest new talent coming through the industry to be recognised by announcing the finalists for the New Zealand Post Student Marketer of the Year award.”
This year, students had to prepare an integrated regionalised campaign that can be delivered in Auckland and Waikato, for the new YMCA Auckland programme ‘Family Memberships’.
Says McCarty: “Achieving the standard set by the judges in order to be selected as a finalist is a huge achievement in itself, and congratulations to them all. Now like us, no doubt the finalists will be looking forward to awards night to see if their work has been recognised as an example of excellence in direct marketing for 2013.”
Winners will be unveiled at the Awards Night on Thursday 27 February 2014 at The Langham, Auckland.
Ticket bookings can be made online here.