AWARD prepares students for the real word in new campaign via Saatchi & Saatchi Sydney
March 3 2014, 7:02 pm | | 13 Comments
CB Exclusive: For the past 30years, AWARD School has prepared students to enter the creative advertising industry.
This year, AWARD School took preparations a step further in its latest campaign via Saatchi & Saatchi Sydney.
Enrolment posters featured some of the most uplifting, encouraging and supportive comments from the Campaign Brief blog, giving students a taste of what they can expect when they start working in the industry.
Call for entries may be over for this year’s AWARD School, but call for entries are now open for next year’s headlines via the Comments section.
13 Comments
Just so you guys know, NZ (and to a lesser extent AU) is not a representation of the rest of the world. I have worked in the UK and the US and you know what, the comments section on industry blogs are by far and away the most poisonous and counter productive here than anywhere else I have encountered.
The people who run this site, if they had any b*lls, would insist on FB or Disqus as a means to sign up. Let’s see if everyone is quite so full of bluster and bullshit when they have to put a name to their insults.
In short, it would be really great if the people who work so hard in this industry could actually support one another. Don’t worry, bad work will have enough critics within the consumers and the clients. It doesn’t need some smug b*stard from a rival agency to turn the knife for the pleasure of it on top of that. Perhaps we should focus more on that and less on preparing future creatives to put up with in industry bitterness and petty rivalries.
I’d hate to be the cynic, but hasn’t this idea been done before?
You know, taking quotes from CB and using them in an ad.
Jeez, even Y&R did it.
But more importantly, isn’t this sending a bad message to people trying to enter the industry; Copying old ideas is cool, that’s how you get ahead in adland.
that’s why this business is so damn ageist. you gotta get rid of anyone over thirty five because WE HAVE SEEN EVERYTHING. DO SOMETHING INTERESTING FFS.
the worst part about this is it sends the message that being a poisonous, petty, jealous waste of space on industry blogs via anonymous messages is an accepted part of this industry.
I hate to tell you NZ & AU, it really isn’t elsewhere. In the UK and US people support other people within the industry rather than looking to shred everything at every chance.
or, just go work in another market. It is only NZ where people are this vindictively petty and jealous of work that does well. Seriously. It is pathetic.
Blogs like this should step up and actually make people use their real names if they want to be insulting the work of others. Put your name to it and let us see your great volume of work.
Hey guys, I guess you haven’t checked out Agency Spy in the US? http://www.mediabistro.com/agencyspy/
CB is pretty mild compared to that blog (which everyone in the US industry reads), where all comments are un-monitored.
Isn’t it ironic that all the comments asking people to put their real names to their comments are written by anonymous commentators.
Money where mouth is, chaps. Or ladies.
How tired is the argument that people should put their names to posts? Actually, wasn’t that yet another ‘CB comments as idea’ campaign done a few years back.
Do you really think ‘Anon’ will change? It was tried once, the blog almost died.
I love that the comments are anon. Mostly because the comments are true. And truth hurts the fragile.
Anyhow, the criticism I made earlier of the campaign is valid. The idea has been done to death, its a shite campaign.
Long live Anon.
Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.
If you think the comments are beneficial to the industry, you’re a miserable, delusional idiot. They’re pathetic. It makes us look pathetic. You’re pathetic.
The people whose work you slander, you may very well work with one day. Oh hang on, no you won’t. Your lack of knowledge regarding commercial reality and human decency make you unhireable. But no potential employees will ever know who you are right? So you can live an online persona that differs from your phoney offline one? Nice life you got there.
Oh and if you honestly love the idea of hurting fragile people, you should be locked up.
People who submit their work on here have their names alongside, because they’re proud of it. You come in and slander the shit out it under a witty name like Command C and think that’s a level playing field? If you’re so proud of your work, upload it and let’s see how thick your skin really is. Or have you not really done much in the 4 months since graduation?
Hilarious. I maintain my position. Because I’m right.
Ever slagged another someone else’s work off? Of course you have. We’ve all done it. Those whom claim to be open, honest, and supportive are usually the creeps to avoid.
Long live Anon.
This work is shite.
Sad but true wrote:
‘Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.’
True. My boss is David Sable, who sits atop the Y&R tree. He writes a blog and we can all comment on it. But he detests anonymous comments, so everything is ‘real name.’
You have never seen such a pile of sycophantic, BS in your life. ‘Oh David, you are so right!’ ‘Good point David.’ ‘So true David.’ No one – including me – has the guts to point out that his insights make Kevin Roberts seem like a fucking genius.