Beaurepaires appoints DDB NZ and Dynamo

Following a competitive pitch for Beaurepaires’ advertising and media planning business, DDB and Dynamo have emerged victorious and will lead the new creative strategy for the business.

Celebrating its 30th year in business, Beaurepaires is the country’s largest 100% Kiwi owned and operated retailer of tyres, wheels, batteries and wheel alignment servicing. Purchased in August last year by Kiwi company Beau Ideal Limited, the new owners have focused on turning around the business to bring profitability back to the stores and business, says Katherine Rushbrooke, marketing manager from Beau Ideal.

Over the past five years Beaurepaires has been relatively quiet with its advertising, with veteran brand ambassador Vince Martin not as prominent on Kiwis TV screens.

Says Rushbrooke: “However, with major infrastructure in place, we decided the time was right to appoint a creative agency to lead a rebrand and once more make Beaurepaires a friendly and famous household name.

“The decision to appoint DDB and Dynamo was unanimous. We know this team will light the creative fire and reinvigorate the Beaurepaires brand. They have big boots to fill after 30 years of Vince, but we absolutely believe they’re the team for the job and we’re excited to embark on this new journey, into the next chapter of the brand.”

Oliver Lynch, general manager, DDB is equally excited about the win.

Says Lynch: “DDB is absolutely thrilled to have been selected to partner with Beaurepaires. It’s a really exciting time to be working with this famous brand, with its ownership back in Kiwi hands once more.

“The new team at Beaurepaires are a great bunch with clear ambitions and a determination to return this brand to its iconic status in New Zealand. We have some great ideas brewing already.”