Kiwi agencies Colenso BBDO and DDB NZ score big at this year’s Mashies held in New York

Kiwi agencies Colenso BBDO, Auckland and DDB New Zealand have scored two wins each at this year’s Mashies.

The awards, held today in New York, are in their second year and celebrate the best in social and digital marketing with only 24 awards are given out.

This is the second year Colenso BBDO has scored, this time with Burger King’s ‘Motel BK’ being awarded the Best Social Media Campaign and Pedigree’s ‘K9FM’ taking out the Best Interactive Audio category.

DDB’s ‘Bring Down the King’ campaign for SKY TV has won Best Twitter Campaign and Best International Digital campaign.

Says Haydn Kerr, digital creative director, DDB: “To win a mashie is to win at the internet. They are the Oscars of the digital world. And #bringdowntheking was the only campaign to win multiple mashies. Not only that, it also won the best international digital campaign, which from this side of the globe, has to be the one to win. So we’re stoked.

“It’s particularly rewarding for a TV client like SKY to win one of the most innovative digital awards around. Just rewards for the bravery these guys show every year.”

Says Neville Doyle, digital planning director at Colenso BBDO: “This is a brilliant result for everyone here at Colenso. When it comes to judging truly new, innovative, effective work in the digital and social space, there are few names as respected as Mashable. To go up against the very best in the world and be the only agency to have two different campaigns win, especially given the ‘Grand Prix only’ nature of the Mashies, is a sign to us that we are getting it right. It was also great to see DDB NZ taking home two awards. It’s a testament to Kiwi agencies and our ability to punch above our weight that we can go up against the best in the world and take home a hugely disproportionate number of the awards.”

Following initial judging Colenso had more campaigns shortlisted than any other agency with ‘Motel BK’ also making the shortlist for ‘Best Facebook Campaign’ and V’s ‘V Robbers’ on the ‘Best Branded Game’ shortlist. Last year Colenso also had the most finalists (with three) and won the Best Branded Content Series for V Motion Project.

For more information on the awards visit mashable.com/mashies/.