adidas questions what it means to be a superstar in latest global campaign via Johannes Leonardo
January 10 2015, 9:06 am | | No Comments
To relaunch the iconic adidas Superstar and re-establish its cultural relevance, the brand, via agency Johannes Leonardo, New York, decided to question what it means to be a superstar in today’s world using the likes of Pharrell Williams, David Beckham and Rita Ora.
Co chief creative officer on the spot was Aussie expat Leo Premutico, who was part of the Colenso BBDO Auckland creative department in the early 2000s, winning Young Guns Agency of the Year‚ and successive Campaign Brief Agency of the Year titles.