Saatchi & Saatchi New Zealand develops new brand campaign for Mount Franklin in Australia
Mount Franklin has launched a new brand campaign that takes a fresh, light-hearted look at the power of their ‘anti dry, pre-wetted, see through water’ created by Saatchi & Saatchi NZ, produced by Australian production company Finch and directed by Nick Ball.
The campaign features popular Aussie actor Josh Lawson and Australian media personality and ‘Mount Franklin’ Lightly Sparkling ambassador Jennifer Hawkins. Filmed in Sydney and surrounding locations, the TV, outdoor and digital campaign celebrates Mount Franklin’s status as one of Australia’s best known and loved brands.
Victoria Fraser, group marketing manager CCA brands said Mount Franklin has been keeping Australians hydrated for almost 30 years.
Says Fraser: “This campaign gives the brand a fresh new tone that breaks water category conventions by adding some humour and spirit.
“Mount Franklin is Australia’s favourite water brand, it’s available everywhere, everyone knows it, and we think it’s time to celebrate it.”
Advertiser: Coca-Cola Amatil
Simon Edgar: Director – Marketing & Strategy
Victoria Fraser: Group Marketing Manager CCA Brands
Anne Joly: Marketing Manager Still and Lightly Sparkling
Kara Morrow: Senior Brand Manager Mount Franklin Still
Vince Lichaa: Assistant Brand Manager Mount Franklin
Creative Agency: Saatchi & Saatchi NZ
Corey Chalmers and Guy Roberts: Executive Creative Directors
Jane Oak: Head of Content
Paul Wilson: General Manager
Lucy Sparks: Account Director Murray Streets: Director of Strategy
Neville Stevenson: Art Director
Stefan Coory (Blockhead): VFX Supervisor Shane Taipari (Franklin Rd): Audio Production Jonathan Dreyfus: Composer
Production Company: Finch
Nick Ball: Director
Karen Bryson: Exec. Producer
Helen Morahan: Producer
Geoffrey Simpson: Director of Photography
Andrew Thompson (Method): Editor
5 Comments
2 Degrees: Comedian delivers brand monologue to camera and funny shit happens.
Spark: Man and whom isn’t a comedian delivers brand monologue to camera and funny shit happens.
Mt F: Comedian delivers brand monologue to camera and funny shit happens.
The comedy is in the script and delivery, not the originality of the story.
Nothing new or particularly clever there; nice shoot though.
It’s good.
And shouldn’t we applaud NZ agencies doing work in other countries? Exporting our good ideas is the way forward. Colenso does a Superbowl ad for Michael Hill, Y&R did that McWhopper thing and now this.
I completely agree. It’s fantastic that Kiwis and their agencies are breaking through to other markets. But there’s nothing new or inventive here. Bringing comedy to the water category is good (and this is of a high standard) but it’s not enough and this is not a brand platform.