Colenso BBDO scores five finalists + Y&R scores one finalist in last round of LIA shortlists for 2015
The London International Awards (LIA) has announced the final shortlists. New Zealand has scored six finalists across Print, Integration, Non-Traditional, Digital and Radio & Audio. Colenso BBDO leads the Kiwi agency pack with five finalists and Y&R New Zealand has scored one.
Colenso BBDO’s ‘Breast Cream: A Cream That Gives You Wrinkles’ campaign for New Zealand Breast Cancer Foundation has been shortlisted once in Print and once in Non-Traditional. The agency has been shortlisted again in Non-Traditional for Volkswagen ‘Reduce Speed Dial’. In Digital Colenso has been shortlisted for Pedigree ‘Found’ and in Radio it has been shortlisted for its campaign for Pedigree which included five spots: ‘Lower Back Tattoo’; ‘Lottery’; ‘Crazy Hair’; ‘Whack Job’ and Old Sweatpants. Y&R New Zealand scored one finalist in the Integration category for Brake ‘Living Memories’ campaign.