V Zero uses mental energy to lift 20ft shipping container in a two-day stunt via Colenso BBDO

V Energy has pushed the boundaries of possibility at a two-day stunt and campaign via Colenso BBDO, where mental strength and technology meet.

Last weekend, V Zero Battle of the Minds successfully took mind control from Hollywood into reality, when Kiwis used their mental focus to levitate a 20ft shipping container.

WATCH THE STUNT

The challenge: use nothing but focus to levitate your end of the container for longer, over a two-minute game.  At the end of the game, the player with more points wins.

To pull it off, V Energy used a state of the art headset to measure each competitor’s brain activity. A series of algorithms then pinpointed the brain’s focus values, and translated those into a magnetic field under the container. As a competitor’s focus got stronger, the magnets lifted their side of the container higher.

Says John Alexander, senior brand manager, V Energy: “V Energy always likes to push the boundaries and challenge people’s perception of what’s possible.”

Alexander admitted that even some people on his team weren’t convinced that this would work.

Says Alexander: “It was awesome giving people a crack on the prototype and seeing their reaction. There’s that moment when they realise wow! This is actually happening!”

The stunt ends a three-week campaign that launched V Zero in New Zealand.

Client: Frucor Beverages Ltd