Raydar launches Shop Window – an original and comprehensive study into the NZ shopper

Raydar has today announced a New Zealand first – Shop Window, an original and comprehensive study into the New Zealand shopper.

Did you know that within the last seven days, 97% of New Zealand shoppers made at least two trips to a grocery store, or that 48% of Countdown shoppers also shopped at PAK’nSAVE?

The ground-breaking research was jointly commissioned by Raydar along with core-funding clients: Frucor, Sanitarium and George Weston Foods. This partnership, combined with the shopper research expertise of Insight Engine’s Mark Vincett, indicates the importance placed on fact-based understanding of the New Zealand shopper.

Says Alison Johnston, senior category development manager, Sanitarium: “It’s great to have an in-depth understanding of the NZ shopper, what they do and think, so we can better meet their needs.”

In an unprecedented move, Raydar is now inviting other brands to purchase and utilise the power of Shop Window by registering their interest on the website. Those that purchase the original study will also have a category-exclusive opportunity to participate in the next wave of research earmarked for early 2016.

Says Manya Craig, insight and strategy manager, Raydar: “It’s a well-proven fact that informed shopper marketing is exceptionally effective. Our aim is to get more organisations to follow the path of the Shop Window syndicate by embracing the opportunities that being more informed about their shoppers can bring. Insights such as multi-pack shelf promotions are twice as effective at influencing shopper behaviour in convenience compared to grocery, could help tailor campaigns and drive return on investment.”

Says Troy Fuller, managing director at Raydar who recently returned from the United States having attended the P2PI Shopper Marketing Conference: “Shop Window along with other initiatives we run for our clients such as our recent digitisation of shopper presentation and our upcoming Shopper Conference Review are our way of driving the industry forward and we’re committed to that cause because we all benefit from it.”

Find out more, visit: http://shopwindow.raydar.co.nz.