Case Study: How Sugar & Partners reminded people to back their local rugby team
February 23 2016, 1:55 pm | | 1 Comment
Case Study: In New Zealand, rugby is religion. So how do you remind people to back their local team?
Countrywide, Sugar & Partners dropped opposition billboards in arch rival’s territory. With the billboards up and targeted Facebook posts setting banter alight, S&P posed the question “who was responsible?”. Once banter had hit fever pitch S&P changed out the billboard skins with defaced versions supporting the locals.
1 Comment
This is amazing