BNZ enlightens Kiwis on the true meaning of ‘Mortgage’ in new campaign via Colenso BBDO
November 14 2016, 12:26 pm | | No Comments
What many people don’t realise is that the word mortgage literally means ‘death pledge.’ ‘Mort’ meaning death and ‘gage’ meaning pledge. Financial commitment until you die. And for some reason, we all just accept that.
But BNZ don’t believe we should. BNZ’s mission is to help Kiwis be good with money. This series of spots via Colenso BBDO, supported with outdoor and digital, enlights New Zealand to the true meaning of the word and directs viewers to goodbyemortgage.co.nz, an interactive tool which shows just how many years and thousands of dollars you can save by switching your death pledge for a BNZ home loan.