Special New Zealand named #2 Independent Agency of the Year at 2022 APAC Effie Awards
At the first physical APAC Effie Awards Gala in three years, marketing professionals from across the Asia Pacific region – New Zealand, Australia, Hong Kong, India, Indonesia, Philippines, Vietnam and Thailand – came together at the Four Seasons Hotel Singapore to celebrate the best of marketing effectiveness in the region and honour the work that made the cut.
62 Effie winners walked away with the highly coveted metals – 1 Grand Effie, 11 Golds, 28 Silvers and 22 Bronzes.
Special New Zealand has been named runner up Independent Agency of the Year. The agency scored a Silver and a Bronze Effie Award for Motor Neurone Disease New Zealand ‘David’s Unusables’, plus a second Silver for Tourism New Zealand ‘Do Something New, New Zealand’.
TBWA\New Zealand also scored a Silver Effie for 2degrees ‘Unfairuary – How Fake Month Led To Success’.
Emerging victorious yet again with multiple accolades under their belt, Ogilvy took home the top honour of Agency Network of the Year with 4 Golds, 5 Silvers and 7 Bronzes, with Ogilvy Mumbai clinching Agency of the Year as well as the highly coveted Grand Effie for NOT JUST A CADBURY AD 2.0 – a platform which brought together the star power of Shah Rukh Khan and hyper-personalisation martech to create a world-first in shared value marketing, enabling thousands of small retailers to create personalised ads with Shah Rukh Khan as their ambassador.
The Womb Communications was crowned Independent Agency of the Year, a first for the Indian agency.
Mondelez International walks away with Marketer of the Year, with their brands Cadbury, Kinh Do Mooncakes and Oreo contributing points towards the win. Cadbury also walked away with Brand of the Year.
Topping the leader board with 20 winners is Australia, followed by India with 13 winners and Singapore with 6 winners.
Says Nicole McMillan, 2022 Awards chairwoman: “Winning an Effie is a monumental accomplishment. Not only is it testament to the exceeding amount of effort and talent from the teams, it is also affirmation from their peers that they have delivered exceptional results and brought success to their brands. Only the most effective works get rewarded with Effies, so congratulations to the teams on their well-deserved wins!”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
