NZ picks up one Gold statue, two Silver and two Bronze at London International Awards 2022
Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 winners from across 27 disciplines. New Zealand has scored five Statues – one Gold, two Silver and two Bronze.
Special New Zealand has secured one Gold, one Silver and one Bronze for Motor Neurone Disease New Zealand “David’s Unusables”. The Tuesday Club has picked up a Silver for NRMA Insurance “A Fire Inside”, whilst Flux Animation has scored a Bronze for Optus “Yuleglider”.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Says Dave Bowman, APAC head of creative at Google, Sydney and LIA Digital and Social Media & Influencers juror and Creative LIAisons Coach: “It was so wonderful to spend a week with a group of people so passionate about creativity and what it can make possible. I’m leaving inspired, challenged and excited about our industry. So, thanks again for having me here. I really loved it. As it turns out, I’m meeting one of my LIA mentees from last year, next week in Singapore face to face which will be awesome. She’s just got a new job and we’re staying in touch on all things creative.”
New Zealand Winners:
Special, Auckland
• Gold – Non-Traditional – Public Service/Social Responsibility for Motor Neurone Disease New Zealand titled “David’s Unusables”
• Silver – Digital – Public Service/Social Responsibility for Motor Neurone Disease New Zealand titled “David’s Unusables”
• Bronze – Social Media & Influencers – Public Service/Social Responsibility for Motor Neurone Disease New Zealand titled “David’s Unusables”
• Finalist – Creativity In PR – Public Service/Social Responsibility for Motor Neurone Disease New Zealand titled “David’s Unusables”
The Tuesday Club, Auckland
• Silver – Design – Use of Photography for NRMA Insurance titled “A Fire Inside”
• Finalist – Integration – Branded Content for NRMA Insurance titled “A Fire Inside”
Flux Animation, Auckland
• Bronze – Production & Post-Production – CGI Animation for Optus titled “Yuleglider”
• Finalist – Production & Post-Production – CGI Animation for Disney titled “From Our Family To Yours”
Says Barbara Levy, President of LIA: “The work from down under has always surpassed expectations. It is always fresh and unexpected. No wonder, Howatson+Company won the Grand LIA in Ambient & Activation this year. On top of the slew of statues from Australia, the winners from New Zealand, bagged quite a few awards as well. Well done!”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi – Better With Pepsi titled “Burger King”, “McDonald’s”,”Wendy’s”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness – Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical – Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi – Better With Pepsi titled “Burger King”, “McDonald’s”, “Wendy’s”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”