Sustainable Business Network teams up with Te Radar for #SueTheSea campaign via FEDERATION
Kiwi comedian and TV personality Te Radar has taken drastic action to reverse the effects of climate change in the Pacific by attempting to #SueTheSea. Unfortunately his surprising approach has had completely unsurprising results – failing to get the ocean, and the New Zealand court system, to take any notice whatsover of his legal intervention.
Te Radar’s futile attempt to #SueTheSea for the effect it’s causing as a result of climate change was the brain child of FEDERATION:Impact, the climate and sustainability consulting arm of FEDERATION, and is the agency’s first campaign for client partner the Sustainable Business Network.
Olly Walker-Boden, FEDERATION managing partner, explained the campaign demonstrates how we need to stop holding others accountable for climate change and instead own what we can be doing ourselves. The work is part of the bigger picture when it comes to getting messages about sustainability out into the world, and Sustainable Business Network’s support of organisations that want to start their own journey to adopting more sustainable practices: “We’re proud to be getting positive, disruptive messaging out about sustainability that engages SBN with their key audience; businesses throughout Aotearoa New Zealand striving to do better for the planet. The film is a bit of fun, but has a serious outtake and hopefully encourages conversation around what could be done to drive change, big and small.”
FEDERATION and the Sustainable Business Network’s wider partnership also saw the agency sponsor and present the ‘Communicating for Impact’ Award at this year’s Sustainable Business Awards. The award was won out by green energy company Ecotricity.
Sharon Henderson, CEO and Founder of FEDERATION, believes that it is crucial that we keep finding new ways to engage business in the conversation around sustainability: “Te Radar with his #SueTheSea campaign and everyone involved with the Sustainable Business Network are all doing an amazing job of shining a spotlight on the businesses that are making a real committment to sustainabily. Our goal as a partner is to simply help them take this message even further.’’
For a full list of the Sustainable Business Awards 2022 finalists and winners, click here.
Agency: FEDERATION
Production: Borderless
Client: Sustainable Business Network
5 Comments
it’s shocking
you’re weak…get a hobby
Bad video for a possibly good idea?
“….the campaign demonstrates how we need to stop holding others accountable for climate change and instead own what we can be doing ourselves”
This couldn’t be more wrong, and is in fact a shameless continuation of the decades-long strategic play by corporate green-washers to make powerless individuals feel accountable for the negative externalities of massive corporate greed. They know if they can convince us that battling climate change boils down to personal responsibility, they can avoid the cold spotlight of government regulation – the only proven way to ensure profit-seeking corporations act in the public interest.
FYI, the client – Sustainable Business Council – is supported by such paragons of public interest as Z Energy and BNZ.
This is worse than a merely unfunny campaign. The core message is actively harmful propaganda. Never stop holding others accountable.
Kudos for sponsoring the award, nice touch