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RUN Aotearoa featured as Creatives for Climate launches Creative Integrity Playbook at COP30
The power of the creative industry to accelerate climate action is recognised as a climate solution at COP30 today. &nbs…
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“Catch me if you Cannes”: Zulu Alpha Kilo film shines a light on scam work in awards shows
In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is holding…
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Ad Net Zero strengthens global framework for advertising emissions measurement
AD NET ZERO STRENGTHENS GLOBAL FRAMEWORK TO CALCULATE MEDIA EMISSIONS Voluntary adoption helps advertisers and their …
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CB Q&A with Dr Mathew Farry, MD, Courageous Conversation South Pacific Institute on DEI’s Evolution + Advertising’s Role in Driving Change
Campaign Brief speaks with Dr. Mathew Farry, Managing Director of Courageous Conversation South Pacific Institute®, a r…
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835 CMOs around the world share their 2025 forecasts + top strategies to navigate the future
With insights from 835 marketing leaders across eleven countries, Serviceplan Group, in partnership with the University …
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GoodSense becomes first NZ agency to swear off fossil fuel clients, joining Comms Declare
The sustainability marketing and communications team at GoodSense is the first in Aotearoa to join climate communication…
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Special Launches ‘The Inclusive Code’ – A Progressive, New, Co-designed Tool to Accelerate Representation and Inclusivity in Advertising
A progressive tool, The Inclusive Code, designed to reshape the New Zealand advertising industry has been launched by Sp…
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Mentally Healthy 2024 Survey launches: A deep dive into mental health in industry workplaces
The fourth Mentally Healthy survey launches today, aiming to understand the mental health state of people working across…
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Comms Council supports Voxcomm position on extended payment terms
The Commercial Communications Council (Comms Council) has today expressed support for a renewed call for caution amongst…
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Perception vs Reality: Campaign Brief comments are more positive than you might think, suggests new research by Critical Truth
New research has revealed that Campaign Brief commentary is broadly of a positive sentiment. An independently developed …