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2026 Predictions: AI, Retail Media and the Ad Revolution
Partner content – With the pace of technological change accelerating across the advertising and media landscape, i…
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Marketers back below-the-line investment but robust measurement remains elusive, first Activation Effectiveness Barometer reveals
Marketers in Australia and New Zealand are pouring millions into below-the-line (BTL) activity each year, but most remai…
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The end of the green premium: study shows two-thirds of consumers won’t pay for sustainability
The sustainability surcharge is dead according to new research that reveals Australian and New Zealand consumers have de…
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GoodSense named sole marcomms finalist in Sustainable Business Awards’ 2025 Next List
GoodSense is the only marketing and communications sector business among a record-breaking 119 finalists in the Sustaina…
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WPP launches AI-powered marketing platform WPP Open Pro
WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to empowe…
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Chemist Warehouse transforms Auckland’s The Cloud into an immersive ‘Oasis’ via DARKHORSE
Auckland’s The Cloud was completely transformed recently as DARKHORSE brought Chemist Warehouse’s biggest and most a…
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Away We Go ~ Matike Mai named Pacific affiliate of new global sports marketing agency Local Action Marketing
Auckland-based agency Away We Go ~ Matike Mai has been appointed the official Pacific affiliate of Local Action Marketin…
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WPP and Google extend partnership to supercharge AI-driven marketing innovation
WPP and Google today announced a five-year expansion of their partnership, dedicated to advancing cloud and AI technolog…
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Daily gender, age and advertising scheduling delivered to your inbox with Bigdatr
Advertisers across Australia and New Zealand are gaining access to competitive intelligence capabilities previously rese…
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The Marketing Club flips the conference script with launch of Marketers Day held Mon 20 Oct
The Marketing Club (TMC) is flipping the script on traditional conferences with the launch of Marketers Day, a high-ener…