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Beyond the Brief: How FEDERATION and Maritime NZ’s cheeky “spokes-buoy” became every complacent boatie’s best mate on the water
Every summer, Kiwis hit the water – confident, capable, and sometimes a little too relaxed about safety. But most …
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The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above its weight
Episode 12 of the m25 Global Creative Series takes us to New Zealand. This series features conversations with exceptiona…
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Beyond the Brief: How Motion Sickness, Dylan Pharazyn + Kathmandu found comfort in nature
Kathmandu’s latest global campaign ‘Outside, your comfort zone’ redefines what it means to feel at home in nature …
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CB Q&A: Chris Dwyer on swapping “big ideas” for high-craft storytelling at Getty Images
After more than 13 years at creative agency The Works (now Capgemini), most recently as Creative Lead, Chris Dwyer has m…
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Beyond the Brief: Inside Bastion Shine’s Playfully Chaotic Brand World for Tower Insurance
Tower Insurance recently introduced Kiwis to a trio of chaotic new characters in its latest campaign via Bastion: Miss H…
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Director’s Brief: 10 Questions with James Chappell @ Clockwork Films
Director’s Brief is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of talent shapin…
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CB Q&A with Dr Mathew Farry, MD, Courageous Conversation South Pacific Institute on DEI’s Evolution + Advertising’s Role in Driving Change
Campaign Brief speaks with Dr. Mathew Farry, Managing Director of Courageous Conversation South Pacific Institute®, a r…
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Campaign Brief Q&A: Inside Attivo’s Next Chapter with Anthony Gregorio and Sue Squillace
Earlier this year, Attivo Group ANZ welcomed industry veteran Anthony Gregorio as Executive Chairman – reuniting h…
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Beyond the Brief: How FEDERATION won over rock royalty to deliver Aotearoa’s newest superhero
In this edition of Beyond the Brief, Campaign Brief chats with Chief Creative Officer Brad Collett and Creative Director…
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Beyond the Brief: How TBWA\NZ choreographed joy, realism and trust with ANZ’s Sharma family
1. What was the initial brief from ANZ for this chapter of the Sharma campaign, and how much was already defined …