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Marketers back below-the-line investment but robust measurement remains elusive, first Activation Effectiveness Barometer reveals
Marketers in Australia and New Zealand are pouring millions into below-the-line (BTL) activity each year, but most remai…
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The end of the green premium: study shows two-thirds of consumers won’t pay for sustainability
The sustainability surcharge is dead according to new research that reveals Australian and New Zealand consumers have de…
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Envato releases ‘Beyond Adoption: The State of AI in Creative Work 2026’ – a global study of how creatives are navigating the AI transformation
Envato – a leading creative tech platform empowering millions of creatives worldwide with AI-powered tools and digital…
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HAVAS Red global report predicts six trends that will redefine experiential marketing in 2026
HAVAS Red has today announced the global launch of its new white paper, “A New Lens on Brand Experience 2026”, offer…
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Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
Even after introducing our no-anonymous-comments policy last year, Campaign Brief continues to attract huge audiences ac…
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LIONS 2025 Global Rankings Report: Motion Sickness named #1 Agency in the Pacific and #5 Independent Agency Globally; DDB NZ in at #4
Cannes Lions has released its 2025 Global Rankings and Creativity Reports, with Motion Sickness taking out the top spot …
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We Are Social’s report reveals the cultural trends shaping sports fandom across APAC
We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC, to …
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Accenture research: Shopper stress could derail holiday sales with 84% ready to abandon carts
New research from Accenture warns that “shopper stress” could have a major impact on holiday sales, with 84% of cons…
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Rhiana Merota’s Creative LIAisons Diary #1: 25 before 25… With a little help from Creative LIAisons
Rhiana Merota, Intermediate Art Director at Special ~ Campaign Brief’s New Zealand Agency of the Year ~ is represe…
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Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #1: Delays, inspiration and the call of the felt
DDB Melbourne creative team Phoenix Santamaria (Art Director) and Rory Moore (Copywriter) is representing Australia at t…