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Jewellery you can hear: Naveya & Sloane launch accessible sound campaign via All is for All
Fine jewellery house Naveya & Sloane is redefining the experience of luxury with Resonance: Soundscapes of Jewellery…
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ANZ + TBWA\NZ Press Auckland FC’s Debut Season to Vinyl to Commemorate a ‘Record Season’
Following a history-making debut season for Auckland Football Club (AFC), founding sponsor ANZ has released Record Seaso…
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2degrees creates phone lullabies to put you and your phone to sleep at bedtime in new radio campaign via TBWA\NZ and Eardrum
As part of their ongoing work to promote healthier phone behaviours, 2degrees used timely radio ads to help get people t…
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Beyond the Brief: Eardrum trio unpacks Goodnites’ global audio campaign ‘It Takes Time’
In this edition of Beyond the Brief, Campaign Brief chats with Eardrum’s Founding Creative Director Ralph van Dijk abo…
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Goodnites uses AI-enhanced voices to destigmatise bedwetting in new global radio campaign via FCB Aotearoa and Eardrum
Goodnites (a Kimberly Clark brand) the leading nighttime underwear for kids aged 4–12, has launched a new global radio…
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“Do They Know It’s Christmas?” 40th anniversary compilation + ‘2024 Ultimate Mix’ set for release
Today, Bob Geldof, Midge Ure and Trevor Horn announce details of the forthcoming Band Aid Compilation, brand new 2024 Ul…
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Ralph Van Dijk: Changing tides in audio creativity
Ralph Van Dijk, CEO, Eardrum is one of the world’s leading audio experts. He’s also the Creative Council chair of th…
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MassiveMusic & Squeak E. Clean at ADFEST: Music + Sound – The unsung heroes of great advertising
Many have watched ads on their phones with the sound off. How much less is their impact? Their emotive power is diluted,…
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ADFEST Q&A with Squeak E. Clean’s Karla Henwood and MassiveMusic’s Ralph van Dijk: Behind the rise and rise of audio ads and sonic branding
Sound is coming to the fore in advertising, a surge promoted by the popularity of podcasts, Spotify and Audible and unde…
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TRB announces ORCA 2023 finalists, People’s Choice Award voting now open
Finalists for the 2023 Outstanding Radio Creative Awards (ORCA) have been announced – and voting for the People’…