Carlton Beer – Michael Lynch disagrees
September 7 2005, 5:47 pm | | 4 Comments
> On 7/9/05 2:14 PM, “Michael Lynch” <michael@campaignbrief.com> wrote:
>
I suspect it will win Gold or Silver
>> at AWARD, Clio, The One Show and Cannes (perhaps even Grand Prix or Best of
>> Show at one of those), and Silver (or Silver Nomination) at D&AD.
>>
>> I half agree that it would have been even better ten (or twenty years) ago,
>> but the fact is, no one has done anything like it, so it’s still fresh.
>>
>> Let’s compare notes in June next year.
>>
>> Lynchy
>
4 Comments
“Did you smile? Of course you did. That script was around for a long time and it eventually got done. Oh you didn’t do it, get over it.” John FawcettGeorge Patterson Y&R,Sydney
A corrected version of Mark Lees’ comment: Are you sure this isn’t just you stirring up a dull lunchless Wednesday in Sydney? Can’t believe Anon could be such a daft twat – the fact that’s it’s been done before is the whole bloody point! Otherwise we wouldn’t recognise it for what it is – satire of the highest and most comic degree.Big ad’s brilliant and is a fabulous volley over the net to the BMF Team. It’s so good in fact, that I predict it’ll clean up everywhere but here. Mark Lees, NCD, The TakeAway, Sydney.
Point I was trying to make is that having talked to a few beer clients over the past couple of months, Warren’s lot set the bench mark with Tongue, which seemed to spark off a great ad from Danny’s lads at Clems, (Hahn) which then made VB get its act together and out of the blue comes Big Ad. Excellent. Tooheys client is reputed to be over the work it’s had from Nobby’s boys, so suddenly BMF have got a crack at the brief, (back to Tongue again and the follow up, Washing Machine) because guess what, Carlton Draught is killing Tooheys New in sales. It’s got to be easier to sell great work, when the competition’s only differentiating advantage over the brand you’re advertising is….great work.Because most clients here are ‘followers’ rather than leaders, we just need one client to approve a piece of brave work, that then goes onto to sell more stuff, for the competition to follow. Let’s hope automotive’s next, eh?There, feel better now.Cheers,Mark Lees
To paraphrase an old Parker pen ad, which paraphrased a quote by some poncy twat.Big Ad is both original and clever. However the part that is original is not clever and the part that is clever is not original.