Someone reads the papers so you don’t have to

In today’s NBR a lot of creative directors talk about how they are judged on

ad effectiveness not originality or execution. Toby says NZ creatives have

been too conservative for the past 5 years and we underestimate Australians.

Plimmer is feeling encroached by international blandness. Maddocks

believes nothing is impossible. Duster says too much work given awards is

aimed at the judge not the public. And Jeneal says NZ art direction isn’t up

to scratch.