Godmarks
October 14 2005, 11:04 am | | 6 Comments
Everyone is loving the Consortium Godmarks campaign at the
moment. I did too until I saw this campaign that won
multiple Gold lions in 2001.
Um, go to this site and scroll down. It’s identical in
humour, tone, art direction, everything.
http://www.sostav.ru/columns/gallery/2004/gold2-2001pr/
6 Comments
fraid the man has a point. I’ve also seen a stcker on an apple which says ‘I made this for you’ -god. but that may have been the same campaign. bloody hard to do something new these days.
I think the Singaporean ads were better art directed. And they didn’t use speech marks. Hmm, perhaps that guy from MTC was right (is it the fat or the thin one who is the art director?), we need to spend more time crafting our ads to gt them to international status.
I hate being quoted
Same client, what’s the problem?
No different to any multi-national client you care to pname… God wants consistent campaign globally with local variations
You guys are all absolutely right, the campaign we did is exactly the same as the one from the states just with some different lines. I like the “I made this” apple idea too. Other people are more clever than me.darryl.