What did we ever do before the NZ Creative Circle blog?

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We were pretty happy really. Sure, we liked a bit of gossip (this is

advertising after all.) We enjoyed Fastline every Thursday, even if

Gapsey did get it all a bit wrong. Bit of harmless fun.

But now, it’s different. The gloves are off. We’ve got ‘death by

blog’, as Neil French so eloquently put it. It’s just great, isn’t

it. All the low achievers amongst us now have the perfect vehicle to

vent their bitterness 24/7. What fun. And better still, no one need

ever know who the authors really are – obviously some cowardly second

rate hack working in a dead end agency with no talent, just a

festering sack of potatoes on their shoulder – because, and this is

the genius part, they get to sign off their nasty little diatribes

with the word ‘anonymous’! Or, just to stoop that little bit lower,

they use some well-known creative’s name. Genius!

Don’t agree? Well, imagine then that you’re someone who’s never

worked in the industry, but you were keen to and you stumbled across

this site thinking you might actually learn something about the noble

craft of advertising (it is called ‘NZ Creative Circle, after all).

What, do you suppose, might your first impressions of New Zealand

creatives be?

Sad cunts?

For fear of some horribly bigoted backlash,

anonymous.