Nobby from Saatchis on Campaign Brief’s blog:How old is old? And how young is young?It’s a question that bounced around both sides of the jury over the three days of judging this year. The simple fact is there’s a fair few 29 year old ‘heavyweights’ in the industry these days; complete with heavyweight salaries, titles and an enviable clutch of precious metal. Which, perhaps, explains just how ‘young’ so much of the winning YoungGuns work is.Frankly, if we’d been told we were judging a major international ‘grown up’ award, I don’t think any of us would have been thrown. In a way, that’s a compliment to the high levels of craft and the general sense of sophistication in the conceptual thinking. But it’s also kind of sad, and a bit odd. Like a teenager walking around in his dad’s business suit.Personally, I was expecting more ‘spectacular failure’ – wild, radical and dangerous new thinking that totally ignored industry law and broke some new ground, albeit with a crude naivety.
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50/50
… so, what was the idea in that Sony ad?
Nobby from Saatchis on Campaign Brief’s blog:How old is old? And how young is young?It’s a question that bounced around both sides of the jury over the three days of judging this year. The simple fact is there’s a fair few 29 year old ‘heavyweights’ in the industry these days; complete with heavyweight salaries, titles and an enviable clutch of precious metal. Which, perhaps, explains just how ‘young’ so much of the winning YoungGuns work is.Frankly, if we’d been told we were judging a major international ‘grown up’ award, I don’t think any of us would have been thrown. In a way, that’s a compliment to the high levels of craft and the general sense of sophistication in the conceptual thinking. But it’s also kind of sad, and a bit odd. Like a teenager walking around in his dad’s business suit.Personally, I was expecting more ‘spectacular failure’ – wild, radical and dangerous new thinking that totally ignored industry law and broke some new ground, albeit with a crude naivety.
love of money