Mother-fuckers
January 31 2006, 11:54 am | | 11 Comments
www.brandrepublic.com/sectors/advertising/creative/advertisement/24062/
Newish from Mother. What do you think?
Hmmmm. No comments yet. Well, it’s getting a lot of chatter over at CB. To see the thread look in comments on this post.
Frenchy
11 Comments
Anonymous said… Lifted from the movie Jackie Brown. Unoriginal hacks! 8:23 AMnz creative circle said… Ummm….it’s pretty good. It’s for a good cause. Who gives a fuck? The end justifies the means, surely. 8:42 AM DeleteAnonymous said… that actually looked fun, now i want a go. 10:35 AMAnonymous said… Lifted from a movie? What an idiot. How many times have we as creatives been told to get out of our offices and watch films, go to plays, read books etc so we can get inspiration from our surroundings. Then when someone does it they are called hacks. It’s a strong, powerful ad that would clearly make the point to the regular punters in England, most of whom would never have heard of Jackie Brown let alone seen it. I noticed some great ads for the Utah State Fair featuring Napoleon Dynamite and Pedro that were very funny and relevant and lifted straight from the film. Are they hacks too? 10:56 AMAnonymous said… What’s the difference between Mother lifting material and Todd McCracken re: Bug Bomb? Both good ideas? Both were directly inspired? Calling them hacks were wrong as it is for a good cause. But I see little difference! 11:25 AMAnonymous said… You’re the idiot dude. There is a fine line between seeking inspiration to expand your feeble mind and lifting ideas because you’re too stupid and lazy to come up with anything better. 11:36 AMAnonymous said… To the last anon You’re making broad assumptions mate. If I were you, and thankfully i’m not, I’d pull my head in and shut up. Inspiration comes from everywhere – true creative genius comes from recognising where and when to use said inspiration. It’s too easy to start spraying around comments about “feeble minded… stupid… lazy”, especially when you’re protected by anonimity. I suggest you take a long cold look at yourself and your motives, and think twice before you type. Obviously, you’re not half as smart as you think you are. 12:05 PMAnonymous said… I reckon this is great spot with awesome use of media. as for being unoriginal. everything is unoriginal. if you knew that a new idea is simply the meeting point of two old ideas things would sharply snap into clarity. anyway, enough bickering, time to do some work. 12:08 PMAnonymous said… does anyone in nz actually do anything but bitch, slag off other people and moan. give it a rest guys and make me sum iggs. 1:36 PMAnonymous said… Just a quickie. The ‘arms for sale’ idea was used to flog a Frederic Forsyth book a few years back. It was a traditional retail print ad with ‘discount prices’ for missiles and weapons. Got into D&AD as a print finalist. Ripping off a movie is halk ok. Ripping off an awarded London print ad isn’t. They should know better. 2:05 PMAnonymous said… I’m a Pom, and I’ve seen Jackie Brown. We do have get movies in blighty you know. we may not wash much but we are technologically advanced. Pongo Pom 3:01 PMAnonymous said… if it makes the world a safer place then who cares if someone ripped it off – ad wankers! 3:39 PMAnonymous said… if it makes the world a safer place then who cares if someone ripped it off – ad wankers! 3:39 PMAnonymous said… jeez lynchy … well done for putting gossip, news, “seen & noted”, and all this stuff on the blog. Now we don’t have to subscribe to CB … coz it’s all right here for freeeeeeeeee! 9:12 PMAnonymous said… Did anyone ever see the reality TV Amnesty ad that came out last year? Very clever use of a charity budget.
Is that Josh or jamie?
It was well acted and executed – but not an original idea.
Jackie Brown was a load of old shite.
I was reminded of a movie, but that movie was one of the Beverly Hills Cops, and Serge sells guns with the aid of big-titted wenches.In closing, wenches.
The ad’s just not that good. The satire is done for laughs, missing the chance to deliver any real impact on the subject. Reminds me more of a sketch.Mother do plenty of good stuff and usually do it differently. This is just an adgag.
I wouldn’t call lifting an idea from a movie “inspiration”. It’s a bit like the mid 90s in the UK when creatives would simply grab a character from The Fast Show, Harry Enfield or Steve Coogan, bang a packshot on the end, then prepare for the short walk and handshake.Seems to me that Steve, Harry et al had the inspiration. All the agency “creatives” did was leech it.
My two CentsYou can rip off an idea as long as you change it to make it somehow different. In the same way that Mr Potato Head as Vader was cool. as for “its for a good cause” argument, if that is the case – Don’t enter it for awards.Serge.
Jeeezus. If you had the amnesty brief – ” try and stop the trade in AK47s, mplease, just a few less would make a difference”, what would you do”? Huh? Come on, genius… What’s your answer?
I’d show a guy with an AK47 shooting people who rip off film scenes and use them in ads.
I know it’s the wrong reaction, but my thought was “where can I get one of those cool AK47s?”