AIM not looking to replace CEO

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Media Release

AIM Proximity expands roles of Managing Directors, Mike Cunnington and

Darryn Melrose, following departure of CEO

Auckland, 10 February 2006 – AIM Proximity, New Zealand’s leading direct and

interactive marketing agency, today announced that Auckland and Wellington

Managing Directors, Mike Cunnington and Darryn Melrose, will assume greater

leadership roles following the resignation of CEO Sharon Henderson. CEO

responsibilities will be shared by the Managing Directors working alongside

AIM Proximity founder and Executive Chairman Bill Gianotti. At this stage

there are no plans to look for an immediate replacement in the CEO role.

( That’s all we have time for tonight.)