Big Ad tipped to win Big at Ad Fest
From campaignbrief.blogspot.com:
“A veritable swarm of Aussie and Kiwi creative and TVC production bods are heading up to Thailand this week to attend the annual Asia Pacific Adfest, held at the Royal Cliff Hotel in Pattaya Beach. While Asian agencies are sure to dominate Print, CB bets the Carlton Draught ‘Big Ad’, via George Patterson Y&R Melbourne will take out Best of Show in Film.
Almost every Australian and New Zealand TVC production company that has dealings with Asia will be there, plus a growing band of creatives, including many of the judges who are currently hard at work before joining other delegates from Thursday onwards to enjoy the Festival, which culminates in the Film Award ceremony on Saturday night.”
Paul Catmur’s up there judging, apparently. We understand Lynchy may be as well. Not judging, just, you know there. Because Ad Fest is getting to be quite important. Let’s hope NZ agencies do okay, eh.
Frenchy
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There are a few Kiwis at AdFest, apart from Catmur, who is on the Film Jury. Andy Blood (yes, I’ll ask him about the mag at the girly bar tonight) and Rob Sherlock are both on the Print Jury. Other Kiwis up to no good include Todd McCracken, Princey, Jo Kelly, Peter Grasse, Stephen Douglas and of course Haydn Evans, who seems to be the official Girly Bar Tour Leader. The tour arrived back at the hotel around 9am this morning, just as Lynchy was having Breaky after arriving at 4am direct from the airport (a scary 2 hours by fast limo away!). Too early for goss… will report back tomorrow if possible.
Sadly, I hear Big Ad won’t get the top Film prize at AdFest. It gets a Gold, one of six awarded, but beaten for Best of TV and Best of Show by a local Thai favourite (which is very funny, by all accounts). The Print Awards are on tonight (Friday) and Film tomorrow night. Hopefully will get the results on the blog in between all the partying.
NZ GIRL WINS BEST DM AT ADFESTThe multi-awarded NZ Girl ‘Worst Boyfriend’ campaign via DDB Auckland took out top honours last night in the Direct Marketing category at the 9th Asia Pacific Adfest Advertising Festival in Pattaya, Thailand. The campaign won the only Gold and Best of DM. Other winners from Australia and New Zealand were a Bronze to M&C Saatchi Melbourne for ANZ ‘Big Pocket’ and Tequila Auckland for Nissan Pathfinder ‘Torn’ was a Finalist. In all, there was one Gold, five Silver, nine Bronze and nine Finalists. In the Interactive Awards, RMG Connect, Sydney (a division of JWT) won Bronze for Veet ‘Improve Your Chances’.