Blink
March 21 2006, 12:41 pm | | 9 Comments
Walked past bookshop at airport. Saw “Blink”. Instinctively realised there was something to it. Bought a copy. Didn’t read it. Gave it to a friend who didn’t read it either. Buy a copy and don’t read it. At least not past about the first chapter. You probably already know it.
By same guy whoe wrote Tipping Point. Quite onto it.
Intuitive Creative of Auckland.
9 Comments
Check out his articles for the New Yorker. Quite good. Years ago he wrote the first article on the ‘cool-hunting’ craze. Nah, I ain’t read it either. I rely on our brilliant media companies/partners regurgitating quotes stuff out o it and trying to pass it off onto us as brilliant insights.Just my initial gut reaction, of course.
I did the same. Tipping Point was good though.
I blinked and missed it.
Axis Adschool won’t – DB will force-read it to his misbegotten urchins just like Tipping Point. Or that weighty tome ‘Whack on the Side of the Head’.Wack indeed.
note to self: Auction unread Axis textbooks on trademe this week.note to self 2: compile list of top DM agencies to send book to.
I blunk and missed it.
Who is that? 2:11Tipping Point was actually quite a good book and highly relevant. And if you did not bother to read Whack then maybe you should re enroll. You sound like an idiot.
What’s the Blinking Point.
If you have to read books on how to be creative…