First work from Robber’s Dog
April 13 2006, 9:51 am | | 7 Comments
The new Kiwibank spot, well written and far too good for Kiwibank actually. May just work. Which would be a shame.
http://www.bestadsontv.com/ad_details.php?id=2175

7 Comments
very nice. don’t know about the world cup though.
Yeah I think it is funny. Won’t win awards but it is nice enough.
Gotta love marching girls
I think its good in a strategic sort of way.The problem is that, culturally, there seems to be a lot of ads out there who have the same tone of voice as the KB ad.I call it the Little Brother T-Shirt Nostalgic/ironic tactic. Also, it reminds me of the Fru-Ju summer TV ad for some reason.
Actually, the ad Fru Ju called to my mind was the great British Tango spot of the mid 90s. The one where a blobby marketing director ends up on the cliffs of Dover in a boxing ring, surrounded by a cast of thousands, challenging the world to a fight. Harrier jump jets rise to support him. Utter genius.Fru Ju isn’t the same idea but the tone is similar.
Just out of interest, why too good for kiwibank? I actually think they’re a-okay.A few genuine branches wouldn’t hurt though I guess.
Just a political/philosophical problem with the Kiwibank concept. Also hate lime green. Except on Charlene. She makes it work.