NAME CHANGE FOR WHICH AGENCY?
July 11 2006, 2:47 pm | | 26 Comments

NZCC hears there’s a change of name on the cards for the financially challenged Auckland office of one prominent multi-national agency. The name change reflects the emphasis on handling more direct and below the line business in future. As a result it appears a (creative) head will roll in the coming months.

26 Comments
excellent. one less brand agency and one more doing mailers, wobblers and other shite, just what this market needs. Lowe?
Apparently Lowe is dropping an e. Low. Nice.
i heard wrc is losing the w.arsey
Jeez, guys, there’s no supposition about it. Whacking great article in NBR. Rapp Collins is being resurrected. Hope the creatives are okay.
that’s old news chief. splitting into WOW and rapp collins
I heard DDB were dropping a D and concentrating on sinking more piss.
I heard NZ Creative Circle was losing the Creative.No wait, it never had it in the first place. It was always meant to be NZ Destructive Circle, right?
Word is it’s not Lowe.
Wrong, everyone. Keep guessing. Gee, there’s even a clue in this posting.
Grey. Hywell. Move on.
Gee I wonder what colour that panel is on the posting…wakey wakey!
How about Grey becoming G2?
5:24 – what will each faction do?
Well if you know, why not come out and say it instead of playing The Riddler? Huh? Everyone knows he was the nerdiest arch-nemesis Mighty Batman ever faced. Batman is guru and ©wns you. †otally. He tºld me. He knows. Chuck Norris told him. lollicopters ma§§ive!Anyway, The kids are @!! ®ight!!Who?Best of luck, enjoying the game, your friend,Robbin’
Jeez guys it’s WRC obviously since DDB’s new direct wing is coming in.
Grey dun dun dunnnn
if it is grey hywel won’t struggle to find another big gig.
Well done 9:33 (and 11:40 for getting the name right). And yes 1:01, Hywel will be OK, he has a few months to sort something else out.
Perpection and rumour is a very interesting thing. It is Grey, there is a worldwide rebranding thing happening with BTL Grey divisions rebranding as G2 and as for Hywel going – if Grey is moving into the BTL space – this wouldn’t be Hywels gig anyway. Doubt they are in financial poo – they have some big brands as clients.
Well thats taken the fun out of speculation. Can you please be a bit more obtuse next time? I was hoping to rearrange letters in the names of many agencies to make many funny jokes.
When are people going to wake up and realise that it is spelt Hywell. He won’t have any trouble getting another job.
On another note, heard that Saatchi’s is renovating an entire factory space simply to use for a one-off party; said party costing half a million apparently!There you go clients that’s where your money goes.Envious small-agency worker.
Fuck me – an entire factory. I hope you are right, because I love a good hootenanny.
Makes good sense: Work in a sweat shop. Paarty in a factory
Saatchi are dropping an ‘a’ to become more emotionally connected to the world…Kevin Roberts has a book out soon on the subject of dropping letters, changing them around and so forth..cant wait myself.
cannot wait for G2..F7…G2G..whatever the fuck it is to start the engine and show us the juice….man o man just love those btl places with slick names and slicker chicks in top jobs…who needs saaatchi, et al? we have G2