LOWE LOBBED L’OREAL AS RESULT OF McCANN CLOSURE
July 12 2006, 9:42 am | | 5 Comments
L’Oréal New Zealand has announced that brands previously creatively handled by McCann-Erickson Worldgroup, which effectively closed shop at the end of lat year, will officially move to sister Interpublic shop Lowe, effective 1 October 2006. These are:
L’Oréal Paris
Maybelline
Lancôme
Giorgio Armani
Ralph Lauren
Cacharel
Viktor & Rolf
Guy Laroche
Paloma Piccaso
L’Oréal Professionnel
Kérastase
Redken
Matrix
Publicis Mojo will continue to handle all creative advertising on the Garnier brand.
5 Comments
Congratulations. There’s nothing so exciting as resizing and placing overseas creative.
The fun part is trying to make the German headlines work in English.”The most efficient facial toner…””Wrinkles are unacceptable…”etc.
yeah, thats really gonna pick up their game.
They must be worth it.
They are known by all who work on t as L’ore-hell.