BBDO WINS $100m+ FONTERRA
Although not yet confirmed, NZCC hears that BBDO has won the entire creative and media for all brands in the Fonterra stable within the Asia, Australia and NZ region. Fonterra Brands currently has more than 100 active brand names, valued at almost $US700m, including Mainland, Bega, Western Star, Peters, Connoisseur and Anlene.
NZCC hears it was a close run race against Y&R, which originally were considered rank outsiders at the start of this long and winding pitch. One source says the close ties between Fonterra and Clemenger in New Zealand was probably the clincher. Peter Biggs, the new head of Clems Melbourne, had already secured the Fonterra Mainland account last year for the NZ office when he was MD of Clems Wellington.
Fonterra is New Zealand’s largest dairy company. As a cooperative company, Fonterra is owned by approximately twelve thousand individual farmers throughout the country and it is the fifth largest dairy company in the world.
7 Comments
Heard Rich Maddocks at Colenso BBDO led the creative side of the pitch. Well done, it makes up for a couple of lean years on the new business front.
Wow, is this a scoop? This win hasn’t been reported in the papers or the trade press yet. I haven’t even been told internally yet.
Fuck, what’s that worth to BBDO in terms of billings around the region? Any offers over $100m?
Well done BBDO for the win, and for the blog site to be the first with the news. I don’t even think Gapes knew, otherwise he would’ve leaked it too early!PS: What’s the point of these ground-breaking bus stops that chat to you if no-one bloody uses buses? (See Marketing in NZ Herald today).
It’s official, as of an hour ago. Phew!
Who do I send an article to, in order to get it posted on this blog?
Dear 2:20, if you want to post an article on the blog, just post it in the comments section of any article. I will repost it as an article.