STRONG SHOWING FOR DDB, SAATCHI AT CAXTON SHORTLIST STAGE
Judging of the 2006 Caxton Awards has been completed resulting in 69 finalists, 25 category winners and The Quinlivan Black awarded. The awards, now in their 32nd year, were created by the major metropolitan newspapers to honour and reward Australia’s best newspaper advertising for the year. This year, for the first time ever, entries were invited from New Zealand.
The judging panel:
Paul Catmur, DDB NZ – Chairman of Judges
Shaun Branagan, Netx
June Laffey
Adam Hunt, BWM
Dennis Koutoulogenis, BMF
Rob Martin-Murphy, The Furnace
Christian Finucane, 12:20
Winners will be announced at the 2006 Caxton Seminar Weekend to be held for the first time at the Millbrook Resort in Queenstown, New Zealand from September 22 –24. Places are filling fast and bookings close August 10. Be sure to guarantee your place at Caxton 2006 as numbers are strictly limited. For further information on the Caxton Weekend Awards Seminar, please contact Alice Harrington at Two de Force, 61 2 92818788 or email alice@twodeforce.com.au
AGENCY LEAGUE TABLE
Saatchi & Saatchi Sydney – 10
DDB Auckland – 9
Saatchi & Saatchi Auckland – 7
M&C Saatchi Sydney – 5
Marketforce Perth – 4
12:20 Sydney – 4
Leo Burnett Melbourne – 4
Clemenger Harvey Edge Melbourne – 4
George Patterson Y&R Melbourne – 3
The Brand Agency Perth – 2
303 Advertising Perth – 2
Whybin TBWA Melbourne – 1
McCann Erickson Brisbane – 1
Lowe Hunt Sydney – 1
Belgiovane Williams Mackay Sydney – 1
Three Drunk Monkeys Sydney – 1
Cummins & Partners Melbourne – 1
Publicis Mojo Melbourne – 1
JWT Auckland – 1
RARE creativethinking – 1
Clemenger BBDO Sydney – 1
DDB Sydney – 1
The Furnace Sydney – 1
Clemenger BBDO Auckland – 1
Clemenger BBDO Wellington – 1
AUTOMOTIVE
Genuine Parts
DDB New Zealand
Volkswagon
Arctic
Saatchi & Saatchi Sydney
Toyota
Ocean
Saatchi & Saatchi Sydney
Toyota
Aussie
Saatchi & Saatchi Sydney
Toyota
Picasso
Clemenger Harvey Edge Melbourne
Mazda
BANKING, INSURANCE & FINANCIAL SERVICES
Tie
12:20 Sydney
Insure Simply
Spear
12:20 Sydney
Insure Simply
Jump
12:20 Sydney
Insure Simply
CHARITY & COMMUNITY SERVICE
Cancer Smoking
Marketforce Perth
The Cancer council
Shark Fin
DDB New Zealand
Coastguard
Diggers
Clemenger BBDO Sydney
Eternal Flame Foundation
Balloons
M&C Saatchi Sydney
The Asthma Foundation of Victoria
Legs
The Furnace Sydney
International Campaign to Ban Landmines
Uluru
DDB Sydney
Clean Up Australia
CONSUMER DURABLES
Viera Horse
Clemenger BBDO Wellington
Panasonic New Zealand
BOSE- Noise Reduction Headphones (screaming)
Saatchi & Saatchi Auckland
BOSE
BOSE- Noise Reduction Headphones (barking)
Saatchi & Saatchi Auckland
BOSE
BOSE- Noise Reduction Headphones (roaring)
Saatchi & Saatchi Auckland
BOSE
CORPORATE, GOVERNMENT, PUBLIC SERVICE
Car Park
Saatchi & Saatchi Sydney
Toyota
Dab
The Brand Agency Perth
The Water Corporation
Playbrick
RARE creativethinking
St John Ambulance
Lotto Wallet
Marketforce Perth
LotteryWest
DRINKS (ALCOHOLIC & NON-ALCOHOLIC)
Groundwork- Shipping
M&C Saatchi Auckland
DB Breweries Ltd
Groundwork- Dishes
M&C Saatchi Auckland
DB Breweries Ltd
Groundwork- Guitar
M&C Saatchi Auckland
DB Breweries Ltd
FASHION, CLOTHING & ACESSORIES, COSMETICS
TOILETRIES & HEALTH CARE
Stilletos
303 Advertising Perth
The Betts Group Pty Ltd
Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight
TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde
MEDIA & ENTERTAINMENT
Pull My Finger
Belgiovane Williams Mackay Sydney
Comedy Channel
RETAIL
Seagull
Three Drunk Monkeys Sydney
Foxtel
TELECOMMUNICATIONS
Telecom- Rugby (Photo message your half time order)
Saatchi & Saatchi Auckland
Telecom
TRAVEL & LEISURE
Surfboard
Cummins & Partners Melbourne
Virgin Blue
Hamster
Leo Burnett Melbourne
Connex
Beaver
Leo Burnett Melbourne
Connex
Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club
BEST CAMPAIGN
Ocean
Saatchi & Saatchi Sydney
Toyota
BOSE- Noice Reduction Headphones
Saatchi & Saatchi Auckland
BOSE
Beaver
Leo Burnett Melbourne
Connex
BEST SMALL AD SPACE
Balloons
M&C Saatchi Melbourne
The Asthma Foundation of Victoria
BEST CLASSIFIED AD
Air Strip
George Patterson Y&R Melbourne
Australian Defence Force
BEST TOPICAL AD
Lance
Publicis Mojo Melbourne
Nike
Red Card
JWT Auckland
Nestle New Zealand Limited
Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club
BEST INNOVATIVE USE OF THE NEWSPAPER MEDIUM
Lotto Wallet
Marketforce Perth
LotteryWest
Stilletos
303 Advertising Perth
The Betts Group Pty Ltd
TV2- Legally Blonde
Saatchi & Saatchi Auckland
TV2- Legally Blonde
Sell By Date
Clemenger Harvey Edge Melbourne
Bakers Delight
Dab
The Brand Agency Perth
The Water Corporation
Tab
McCann-Erickson Brisbane
Clorox Australia
BEST COPYWRITING
Cancer Smoking
Marketforce Perth
The Cancer Council
Solving the problems of the World
Lowe Hunt Sydney
Nestle
Dumb, American Pie, Friday 13th
DDB New Zealand
Sky Television
BEST ART DIRECTION
Ocean, Arctic, Aussie Campaign
Saatchi & Saatchi Sydney
Toyota
Face
Saatchi & Saatchi Sydney
Lexus Australia
Hamster, Beaver, Chicken Feet Campaign
Leo Burnett Melbourne
Connex
BEST PHOTOGRAPHY
Tie, Jump, Spear Campaign
12:20 Sydney
Insure Simply
BEST ILLUSTRATION
Picasso
Clemenger Harvey Edge Melbourne
Mazda
Nativity Scene
George Patterson Y&R Melbourne
Melbourne Cricket Club
Bedroom, Hallway, Living Room Campaign
Saatchi & Saatchi Sydney
UNIFEM
Air Balloon, Motel, Pool Campaign
Saatchi & Saatchi Sydney
Toyota
AUTOMOTIVE, TRAVEL & LEISURE
Face
Saatchi & Saatchi Sydney
Lexus Australia
Slice of Horse
Whybin TBWA Melbourne
State Library of Victoria
DOMESTIC PRODUCTS
Astronaut
DDB New Zealand
Sky Television
Kennedy
DDB New Zealand
Sky Television
Coke
DDB New Zealand
Sky Television
Starbucks
DDB New Zealand
Sky Television
Apple
DDB New Zealand
Sky Television
BEST CAMPAIGN IN NEWSPAPER INSERTED MAGAZINES
OR SUPPLEMENTS
Coke, Apple, Starbucks Campaign
DDB New Zealand
Sky Television
Dumb
DDB New Zealand
Sky Television
15 Comments
whatever. anyone seen the new rebel sport ads? atrocious.
What did you expect?
Or the new Ferrit commercial, tragic!
And perhaps a mention about the new Ferrit stuff on TV. Does anyone have any idea what the old man is all about?
I can’t believe anyone entered. Get lives.
I don’t mind the ferrit ad. at least it explains what the fuck ferrit does, I didn’t really understand what it was based on the previous ads.
I’ve finally found Mojo’s ‘grape’ inclusion in D&AD for design this year. Go here, http://www.grapeband.ch/animations/grape_ani_new.gif
speaking of arse, who does those godawful ‘make luck happen’ stuff? embarrassing.
11.53 you’re a knob
I think the make luck happen billboard campaign is from Aussie it was all over Sydney and Melbourne a few weeks back when I was there.
Make Luck Happen is from Saatchi’s Melbourne I believe. Another example of Aussies trying to write for the kiwi market.
I detest the obvious “office” rip-off.In fact, I detest them all. Thay’re such crap and they make no friggin’ sense. Can someone please explain them?
Are you guys all blind, deaf and handicapped?The bitchery thus far has revolved around anything but the most relevant little nugget: JWT AUCKLAND HAS A FINALIST! Gentlemen, start your gossip engines.
there is no Saatchi Melbourne office.
Saatchis Melbourne? I didn’t realise they had a Melbourne office. Are you sure?